According to the advocacy group Women in Animation, 60% of US and European animation students are women, but only around 34% end up in professional roles. Research suggests that there are many reasons for the gender-based discrepancy in the creative industry, including gender bias and stereotypes, pressure to conform, self-doubt and imposter syndrome, unequal access to resources, […]
Design trends: what can we expect in 2025?
Standing out in the saturated world of branding and marketing is all about staying ahead of the curve. With this in mind, what can we expect from design trends in 2025? The year is set to be all about balancing contrasting forces, for example, youth vs. experience, maximalism and minimalism, technology juxtaposed with humanity, and […]