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If you’ve been hustling away on YouTube for a while now, chances are you’re already well up to speed on all the major tips for growing your subscriber base. (Publishing videos on the regular, cross-promoting on social media, making primo content, etcetera, etcetera). But what if you’ve tried all of those things and you’re still […]
Social media might have started as a means of connecting with friends and acquaintances and maintaining relationships with family, but it’s grown into something far bigger than that. It enables fans to connect with their sports teams, like-minded people around their hobbies and interests, and brands to connect with their consumers. Instagram is one of […]
A good creative brief is like gold dust. It’s the master document that ensures that a creative project delivers what you’re expecting on time, and within budget. It sets out what you, as a marketer or creative manager want and need from a creative collaborator to deliver content. They save time and money. They prevent […]
According to the advocacy group Women in Animation, 60% of US and European animation students are women, but only around 34% end up in professional roles. Research suggests that there are many reasons for the gender-based discrepancy in the creative industry, including gender bias and stereotypes, pressure to conform, self-doubt and imposter syndrome, unequal access to resources, […]
Standing out in the saturated world of branding and marketing is all about staying ahead of the curve. With this in mind, what can we expect from design trends in 2025? The year is set to be all about balancing contrasting forces, for example, youth vs. experience, maximalism and minimalism, technology juxtaposed with humanity, and […]